Market Overview
Every TikTok Shop niche side by side: sales, growth, pricing and how concentrated each market is in its top sellers.
| Category ↑ | Revenue (GMV) | Items Sold | Avg Price | Top-10 Share i ↕ | ||||
|---|---|---|---|---|---|---|---|---|
| Total ↕ | Growth ↕ | Median Product i ↕ | Total ↕ | Growth ↕ | Price ↕ | Change ↕ | ||
| 🚗 Automotive & Motorcycle View products → | $28.7M | ▲ +8.4% | ▲ +2.1% | 1.2M | ▲ +6.3% | $21.40 | ▼ -1.2% |
18.2%Open
|
| 🍼 Baby & Maternity View products → | $12.0M | ▼ -3.6% | ▼ -0.8% | 640.5K | ▼ -2.9% | $17.85 | ▲ +2.4% |
33.5%Moderate
|
| 💄 Beauty & Personal Care View products → | $270.5M | ▲ +12.9% | ▲ +4.6% | 212.8K | ▲ +10.1% | $29.10 | ▲ +0.6% |
51.0%Concentrated
|
| 📚 Books, Magazines & Audio View products → | $5.5M | ▲ +5.1% | ▲ +1.3% | 2.1M | ▲ +4.4% | $14.60 | ▼ -2.7% |
12.9%Open
|
| 🃏 Collectibles View products → | $2.8M | ▼ -7.8% | ▼ -2.4% | 388.0K | ▼ -5.0% | $24.95 | ▲ +1.9% |
27.4%Moderate
|
| 💻 Computers & Office Equipment View products → | $15.8M | ▲ +8.4% | ▲ +2.1% | 1.2M | ▲ +6.3% | $21.40 | ▼ -1.2% |
18.2%Open
|
| 👜 Fashion Accessories View products → | $45.9M | ▼ -3.6% | ▼ -0.8% | 640.5K | ▼ -2.9% | $17.85 | ▲ +2.4% |
33.5%Moderate
|
| 🥤 Food & Beverages View products → | $22.8M | ▲ +12.9% | ▲ +4.6% | 212.8K | ▲ +10.1% | $29.10 | ▲ +0.6% |
51.0%Concentrated
|
| 🛋️ Furniture View products → | $49.8M | ▲ +5.1% | ▲ +1.3% | 2.1M | ▲ +4.4% | $14.60 | ▼ -2.7% |
12.9%Open
|
| 💊 Health View products → | $83.2M | ▼ -7.8% | ▼ -2.4% | 388.0K | ▼ -5.0% | $24.95 | ▲ +1.9% |
27.4%Moderate
|
| 🔨 Home Improvement View products → | $28.3M | ▲ +8.4% | ▲ +2.1% | 1.2M | ▲ +6.3% | $21.40 | ▼ -1.2% |
18.2%Open
|
| 🏠 Home Supplies View products → | $42.4M | ▼ -3.6% | ▼ -0.8% | 640.5K | ▼ -2.9% | $17.85 | ▲ +2.4% |
33.5%Moderate
|
| 🧺 Household Appliances View products → | $55.0M | ▲ +12.9% | ▲ +4.6% | 212.8K | ▲ +10.1% | $29.10 | ▲ +0.6% |
51.0%Concentrated
|
| 💍 Jewelry Accessories & Derivatives View products → | $5.7M | ▲ +5.1% | ▲ +1.3% | 2.1M | ▲ +4.4% | $14.60 | ▼ -2.7% |
12.9%Open
|
| 🧒 Kids' Fashion View products → | $3.1M | ▼ -7.8% | ▼ -2.4% | 388.0K | ▼ -5.0% | $24.95 | ▲ +1.9% |
27.4%Moderate
|
| 🍳 Kitchenware View products → | $20.8M | ▲ +8.4% | ▲ +2.1% | 1.2M | ▲ +6.3% | $21.40 | ▼ -1.2% |
18.2%Open
|
| 🧳 Luggage & Bags View products → | $18.8M | ▼ -3.6% | ▼ -0.8% | 640.5K | ▼ -2.9% | $17.85 | ▲ +2.4% |
33.5%Moderate
|
| 👔 Menswear & Underwear View products → | $43.2M | ▲ +12.9% | ▲ +4.6% | 212.8K | ▲ +10.1% | $29.10 | ▲ +0.6% |
51.0%Concentrated
|
| 🧕 Muslim Fashion View products → | $245.8K | ▲ +5.1% | ▲ +1.3% | 2.1M | ▲ +4.4% | $14.60 | ▼ -2.7% |
12.9%Open
|
| 🐾 Pet Supplies View products → | $17.4M | ▼ -7.8% | ▼ -2.4% | 388.0K | ▼ -5.0% | $24.95 | ▲ +1.9% |
27.4%Moderate
|
| 📱 Phones & Electronics View products → | $61.2M | ▲ +8.4% | ▲ +2.1% | 1.2M | ▲ +6.3% | $21.40 | ▼ -1.2% |
18.2%Open
|
| 👟 Shoes View products → | $49.9M | ▼ -3.6% | ▼ -0.8% | 640.5K | ▼ -2.9% | $17.85 | ▲ +2.4% |
33.5%Moderate
|
| ⚽ Sports & Outdoor View products → | $81.1M | ▲ +12.9% | ▲ +4.6% | 212.8K | ▲ +10.1% | $29.10 | ▲ +0.6% |
51.0%Concentrated
|
| 🛏️ Textiles & Soft Furnishings View products → | $30.3M | ▲ +5.1% | ▲ +1.3% | 2.1M | ▲ +4.4% | $14.60 | ▼ -2.7% |
12.9%Open
|
| 🧰 Tools & Hardware View products → | $30.9M | ▼ -7.8% | ▼ -2.4% | 388.0K | ▼ -5.0% | $24.95 | ▲ +1.9% |
27.4%Moderate
|
| 🧸 Toys & Hobbies View products → | $17.3M | ▲ +8.4% | ▲ +2.1% | 1.2M | ▲ +6.3% | $21.40 | ▼ -1.2% |
18.2%Open
|
| 🏷️ Virtual Products View products → | $968.5K | ▼ -3.6% | ▼ -0.8% | 640.5K | ▼ -2.9% | $17.85 | ▲ +2.4% |
33.5%Moderate
|
| 👗 Womenswear & Underwear View products → | $209.2M | ▲ +12.9% | ▲ +4.6% | 212.8K | ▲ +10.1% | $29.10 | ▲ +0.6% |
51.0%Concentrated
|
| No categories match. | ||||||||
GMV and items sold are summed across every product in each category over a rolling 30-day period · 21 September 2026 to 20 October 2026. Growth compares to the previous 30-day window (22 August 2026 to 20 September 2026). Avg price is the average of each product's average price; its change compares to the 60-day average. Median product is the middle value of each product's own revenue growth %, so when it trails total growth a few top sellers are driving the gains. Top-10 share is the GMV of the category's 10 best-selling products ÷ category GMV. Lower means a more open market for new sellers.
- GMV and items sold growth vs the previous period
- Median product growth and top-10 share
- Average price, the fastest growing niche and every interval
*All figures are tracked values. RapidTok doesn't track every product on TikTok Shop: the products we track account for the majority of GMV, but not 100% of it.