Mellow Sleep | Cloud Throw Blanket - Cloud Like Faux Rabbit Fur Plush Blanket, Ultra Soft Fluffy Fleece Throw for Stress & Anxiety Relief, Thick Warm Cozy Blanket for Couch, Bed, Travel & Relaxation
Check product on TikTok ShopWho's driving sales
About this product
Mellow Sleep | Cloud Throw Blanket - Cloud Like Faux Rabbit
@hannahbentley, @tayypalmer and @mellow. Between them they drive about three-quarters of its TikTok Shop sales, out of 99 creators promoting it.
What's the risk?
With sales this concentrated, Mellow Sleep | Cloud depends heavily on those accounts continuing to post. If they move on, sales could drop quickly. Sales have slipped slightly over the past week.
Is there room for other creators?
The other 96 creators share about a quarter of revenue, so there's room for new affiliates who can make content that converts. The typical creator promoting it has around 50K followers. Its videos earn roughly $40 for every 1,000 views. Sales have been steady from day to day. The average selling price has risen to $79.00 this week.
Where does Mellow Sleep | Cloud rank in Bedding and Linens?
It ranks #20 in Bedding and Linens and #21 in Textiles & Soft Furnishings by 30-day revenue.
Estimates from RapidTok's tracked TikTok Shop data, updated daily. Last updated 3 Nov 2026.
