BASED Deluxe Straight/Wavy Hair Kit | Shampoo, Conditioner, Texture Powder, Hair Clay, Pomade, Sea Salt Spray + Wooden Comb | Science-Backed, High Performance
Check product on TikTok ShopWho's driving sales
About this product
BASED Deluxe Straight/Wavy Hair Kit | Shampoo, Conditioner
@cakedfinds, @based and @calebshopfinds. Between them they drive over 90% of its TikTok Shop sales, out of 31 creators promoting it.
What's the risk?
With sales this concentrated, BASED Deluxe depends heavily on those accounts continuing to post. If they move on, sales could drop quickly. Sales have edged up over the past week.
Is there room for other creators?
The other 28 creators share a small slice of revenue, so there's room for new affiliates who can make content that converts. The typical creator promoting it has around 20K followers. Its videos earn roughly $80 for every 1,000 views. The average selling price has dropped to $149 this week.
Where does BASED Deluxe rank in Haircare & Styling?
It ranks #4 in Haircare & Styling and #15 in Beauty & Personal Care by 30-day revenue. Across all of TikTok Shop it's #25 by revenue.
Estimates from RapidTok's tracked TikTok Shop data, updated daily. Last updated 13 Nov 2026.
